Fusion Corporate Partners

Video advertising network, Tremor Media, has raised $40 million in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners. Existing investors including Canaan Partners, Meritech Capital Partners, and SAP Ventures also participated significantly in this financing.

The capital will primarily be used to invest in R&D to bolster Acudeo®, its leading technology platform, with new solutions for both advertisers and publishers, and to drive expansion into other media channels where digital video advertising will grow significantly.

Tremor Media has more than doubled the size of its network from 2009 to 2010. The company became profitable in 2009, demonstrating revenue gains that exceeded more than twice the rate of growth of the overall online video market.

“Tremor Media is at the epicenter of video advertising. We have created the preferred technology and media platform for video advertisers, publishers and consumers and we are continuing to build long-term solutions that will meet the demand of the rapidly evolving digital video landscape,” said Jason Glickman, CEO, Tremor Media. “The next 12-18 months are critical for online video’s growth as massive advertising budgets shift to online video and consumption of online video rises. This infusion of capital will allow us to accelerate our lead in the marketplace and fuel our continued innovation. It is a validation of our company’s success and indicative of the enormous opportunity for the digital video space.”

Location: USA, New York, NY
Sector: Internet
Ref: F231109-408

Attensity Group, a business that provides user applications for businesses to analyse unstructured data, is acquiring social media monitoring firm Biz360.

“Our acquisition of Biz360 further underscores Attensity’s commitment to open the enterprise to the world’s unstructured data, bringing a wealth of internal and external information to key business processes,” said Ian Bonner, president and CEO of Attensity Group. “By adding the massively growing Internet data source securely to core enterprise applications, we can help enterprises enhance both customer intimacy and transparency. Biz360’s technology and strong team enables us to gather, analyze and deliver social and traditional media securely to the enterprise, supporting new capabilities in Voice of the Customer analytics, customer service, and research processes.”

Biz360 was founded in 2000 and has headquarters in Redwood City, Calif. Biz360 has a strong business with many respected brands including Allstate Insurance, Astra Zeneca, Burson-Marsteller, Dell, HP, Las Vegas Sands Corp. and many others. These relationships should provide a strong revenue base for Biz360 to add to Attensity’s global business. While Biz360 was primarily sold in North America, Attensity will immediately begin to market and sell the products globally.

Upon close of the acquisition, the Biz360 team will be integrated into the organization with Biz360’s president and CEO, Brad Brodigan, joining Attensity as its senior vice president and general manager.

Location: USA, Palo Alto, CA
Sector: Internet
Ref: F231109-407

Klout has closed a round of series A funding, totaling $1.5 Million. Investors include ff Asset Management, Bobby Yazdani, Allen Morgan, Nova Spivack, Zelkova Ventures, Grape Arbor,Paige Craig, Tom McInerney, Michael Yavonditte, Shervin Pishevar, Ofer Ronen.

Klout measures influence across the social web. The Klout Blog (28th April) says, “Companies like CoTweet, Hootsuite and Tap 11 are using Klout to improve the effectiveness of companies trying to leverage social media.  Live Intent and TweetUp leverage Klout data to surface the most relevant people associated to any search term. Rapportive and Flowtown are utilizing Klout data to help understand the influence of customers and leads. These companies have found that influence is a critical input to any targeting, customer service, incentive or filtering decision.  These are just seven of the over 300 companies using Klout. ”

Location: USA, San Francisco, CA
Sector: Internet
Ref: F231109-406