Klout has closed a round of series A funding, totaling $1.5 Million. Investors include ff Asset Management, Bobby Yazdani, Allen Morgan, Nova Spivack, Zelkova Ventures, Grape Arbor,Paige Craig, Tom McInerney, Michael Yavonditte, Shervin Pishevar, Ofer Ronen.
Klout measures influence across the social web. The Klout Blog (28th April) says, “Companies like CoTweet, Hootsuite and Tap 11 are using Klout to improve the effectiveness of companies trying to leverage social media. Live Intent and TweetUp leverage Klout data to surface the most relevant people associated to any search term. Rapportive and Flowtown are utilizing Klout data to help understand the influence of customers and leads. These companies have found that influence is a critical input to any targeting, customer service, incentive or filtering decision. These are just seven of the over 300 companies using Klout. ”
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