Attensity Group acquires social media monitoring firm Biz360

Attensity Group, a business that provides user applications for businesses to analyse unstructured data, is acquiring social media monitoring firm Biz360.

“Our acquisition of Biz360 further underscores Attensity’s commitment to open the enterprise to the world’s unstructured data, bringing a wealth of internal and external information to key business processes,” said Ian Bonner, president and CEO of Attensity Group. “By adding the massively growing Internet data source securely to core enterprise applications, we can help enterprises enhance both customer intimacy and transparency. Biz360’s technology and strong team enables us to gather, analyze and deliver social and traditional media securely to the enterprise, supporting new capabilities in Voice of the Customer analytics, customer service, and research processes.”

Biz360 was founded in 2000 and has headquarters in Redwood City, Calif. Biz360 has a strong business with many respected brands including Allstate Insurance, Astra Zeneca, Burson-Marsteller, Dell, HP, Las Vegas Sands Corp. and many others. These relationships should provide a strong revenue base for Biz360 to add to Attensity’s global business. While Biz360 was primarily sold in North America, Attensity will immediately begin to market and sell the products globally.

Upon close of the acquisition, the Biz360 team will be integrated into the organization with Biz360’s president and CEO, Brad Brodigan, joining Attensity as its senior vice president and general manager.

Location: USA, Palo Alto, CA
Sector: Internet
Ref: F231109-407

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