Delivery Agent acquires Billion Dollar Babes

Delivery Agent, a business that provides shopping-enabled programming and content monetization, has acquired Billion Dollar Babes, an online fashion designer sample sales business .

Delivery Agent currently powers multi-channel interactive commerce and marketing initiatives for more than 90% of the Nielsen Primetime Top 50 through exclusive contracts with the major television networks ABC, CBS, NBC, Fox, The CW and cable networks and studios including Discovery Communications, A&E Television Networks, HBO and The Weinstein Company. Delivery Agent also owns and operates SeenON.com.

“We know that entertainment sells. The combination of Delivery Agent’s partnerships with top entertainment companies and Billion Dollar Babes’ deep roots in Hollywood and expertise in private sales gives us a unique advantage to create a new type of private sale that’s sure to drive tremendous growth in the category,” said Mike Fitzsimmons, Delivery Agent CEO. “With our entertainment-based private sales, consumers will get below-retail prices on fashions and other high-end goods they see featured in their favorite entertainment, and our clients will get to reach and interact in a new way with a big and growing bigger audience. Equally important, they’ll get to tap into a new marketing channel and revenue stream.”

Location: USA, San Francisco & Los Angeles, CA
Sector: Internet, eRetail
Ref: F231109-405

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