dmg media acquires Elite Daily

Daily Maildmg media‘s Daily Mail has acquired Elite Daily, the news and entertainment website. The terms of the deal were not disclosed.

Elite Daily has over 70 million unique browsers per month and an average daily audience of 4 million, primarily in the US. The site has a particularly strong millennial appeal, with approximately 70% of its audience being in the 18 to 34 age range, and has a large social media presence.

Elite DailyElite Daily’s revenues were $5 million in the 12 months to December 2014. The company employs a team of 65 people. Elite Daily will continue to operate as a separate website.

David Arabov, Chief Executive Officer of Elite Daily, made the announcement on the Elite Daily website. Read the announcement here.

UK, London & USA, New York, NY

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