The Software & Information Industry Association (SIIA) the trade association for the software and digital content industries, based in Washington DC, has bought the Specialist Media Show, a UK-based organiser of live and online events and resources for consumer and B2B publishers.
The Specialist Media Show has showcased digital media innovation at events for niche publishers since 2010. The next event, the Specialist Media Conference, will take place 24 April 2013 at the British Library. SIIA’s acquisition will take effect after the event.
“Digital media innovation is at the heart of publishing and content strategy, and it’s happening on a global scale,” said SIIA President Ken Wasch. “Companies from New York to London are seeing many of the same opportunities and challenges with their digital strategies. The Specialist Media Show will help us strengthen the collective power of our communities to serve the information industry.”
USA, Washington DC & UK, Lincolnshire