Syncapse, the social performance management platform is to acquire Clickable, a social and search advertising management and intelligence platform based in New York City. Syncapse is the social marketing engine for over 100 global brands including Amway, L’Oréal, Anheuser-Busch InBev, RIM, Diageo.
Clickable’s social and search advertising management functionality will become a key addition to Syncapse’s suite, which includes social media publishing, moderation, compliance, multi-channel data management, and measurement intelligence products. The result is a fully integrated SaaS solution, forging paid, earned, and owned into the most powerful Social Performance Management platform available.
As part of the acquisition, Dave Fall, Clickable’s Chief Operating Officer and former product executive from DoubleClick and Google, will join Syncapse as Chief Product Officer. Sandeep Sahi, former engineering leader from Clickable and Microsoft, will also join Syncapse as Senior Vice President of Engineering, and Managing Director of India operations. David Kidder, Clickable’s co-founder and Chief Executive, and New York Times best-selling author, will continue as a strategic advisor to Syncapse.
This strategic expansion bolsters Syncapse’s global footprint to over 220 employees complete with one of the world’s largest product and engineering teams developing social engagement and advertising solutions. Syncapse will expand its sales and marketing operations in its new headquarters in New York. Through the acquisition, Syncapse will expand its innovation and presence in Asia, with an R&D center in Gurgaon, India. Syncapse will continue operations in its offices in Toronto, London, and Portland.
“CMOs of global enterprises, are increasingly looking for a single solution to drive social performance and understand ROI across paid, earned, and owned media,” said Michael Scissons, CEO of Syncapse. “Syncapse has the most experience across all technologies and platforms, and we are committed to delivering the best product in the market that syncs with our customers’ legacy systems, including CRM, listening, media, and other databases. We were built to serve the marketing organization from day one, and will deploy the technology and knowledge from Clickable to serve our customers better than anyone in the business.”
“The inextricable link between social engagement and paid media demands that marketers tightly integrate their planning, execution, and measurement across all digital marketing investments,” said David S. Kidder, CEO and co-founder of Clickable. “By uniting with Syncapse, we’ve created an unparalleled offering to ensure marketers maximize their return on paid, owned and earned media.”
For more information, please see a blog post from Syncapse CEO Michael Scissions.
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