Mountain News Corporation, publisher of OnTheSnow Norwegian snow sports website Skiinfo. This acquisition will increase Mountain News Corporation’s reach in key European ski markets and creates a total audience of more than 23 million unique visitors per year. The combined companies will operate in 14 languages and 20 countries.
Established in 1996 in Oslo, Norway as a snow reporting website, Skiinfo.com expanded over the years adding offices in Germany, France, Italy and Slovakia, and had an audience of 11 million unique users in 2011.
“This acquisition allows us to combine the dominant snow sports leader in North America with the leader in Europe to create the first ever, truly global snow sports media platform,” said Chad Dyer, global managing director of Mountain News Corporation. “With a combined 23 million unique visits per year, we will be able to offer advertisers access to skiing and snowboarding enthusiasts around the world — one of the most coveted demographics in media. The combined companies also will be able to offer skiers and riders the most comprehensive global snow sports content and most robust worldwide snow reports.”
The acquisition is expected to close on February 1st, 2012.
USA, Broomfield, CO & Norway, Oslo
- Mountain News Corporation acquires SkiReport.com Posted on September 15, 2011