Shine Group acquires ChannelFlip

Elisabeth Murdoch’s Shine Group has acquired ChannelFlip the online broadcaster and original content producer. ChannelFlip’s programming includes Richard Hammond’s Tech Head, David Mitchell’s Soapbox and Dom Joly’s Joystick. ChannelFlip, was founded in 2008 by Justin Gayner and Wil Harris.

Elisabeth Murdoch, the CEO and chairman of Shine Group, said: “Wil and Justin are true like-minded creative entrepreneurs and we welcome them and their team to Shine Group. They have built ChannelFlip into its leadership position through creative and commercial excellence, producing compelling and innovative online productions whilst persuading advertisers of the deeper relationships they can play within these. Following our entry into social gaming with Bossa Studios, this acquisition further underlines Shine Group’s relentless commitment to delivering excellence across all platforms and our determination to develop powerful direct to consumer models and connections to audiences, wherever they may be.”

Shine Group was acquired by News Corporation in April 2010 for a reported £415M.

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