CBS Interactive has sold its German IT websutes ZDNet.de, silicon.de and CNET.de to NetMediaEurope, publisher of ITespresso.de,Gizmodo.de and Channelbiz.de. Terms of the deal were not disclosed. The combined entity will see close to 20 million page impressions per month, and five million unique users. The two companies will merge their Munich operations, with all six websites coming under the NetMediaEurope brand.
Dominique Busso, CEO of NetMediaEurope, commented: “We have established a strong brand across Europe, and aim to provide a one-stop shop for advertisers and sponsors looking for innovative opportunities to reach out to target audiences.” He continued: “This acquisition makes NetMediaEurope one of the key tech players in Germany, and will provide our international client base with powerful advertising reach.”
NetMediaEurope publishes in the UK, Germany, France, Italy and Spain, and was founded in July 2007 as a result of an MBO by senior VNU managers.