MyHeritage acquires FamilyLink.com and WorldVitalRecords.com to Enter US Market

MyHeritage has acquired FamilyLink.com, maker of the family history content sites FamilyLink.com and WorldVitalRecords.com. This is MyHeritage’s seventh and largest acquisition since 2007. The purchase marks a significant move into the US market commercially and operationally, and will boost MyHeritage’s offering to families with the addition of a vast database of several billion historical records. With offices and staff in Europe, Australia and Israel, MyHeritage will now be adding its first US-based office in Utah.

“We are delighted to join forces with the talented FamilyLink team in Provo to deliver meaningful value to families across the world,” says MyHeritage CEO and Founder Gilad Japhet. “Combining close to one billion family tree profiles on MyHeritage with FamilyLink’s massive library of historical data delivers a perfect one-stop-shop for families looking to discover and share their family history”.

Founded in 2006, both FamilyLink.com and WorldVitalRecords.com are subscription services which provide access to a database of historical content, covering several billion individuals within census, birth, marriage and death records, as well as the web’s largest archive of historical newspapers.

This is the latest in a series of purchases by MyHeritage since 2007 which have included Pearl Street Software, makers of GenCircles.com and the Family Tree Legends software; free family tree backup service BackupMyTree.com; European family social network market leader OSN (Verwandt) GmbH; Dutch family network ZOOOF; British family network Kindo.com and Polish family network Bliscy.pl.

The majority of the FamilyLink.com employees will join MyHeritage, based out of the company’s new US office in Provo, Utah. The CEO of FamilyLink.com, Paul Brockbank will support the transition over the coming months and will later join the MyHeritage advisory board. FamilyLink.com founder Paul Allen will not be part of the merger with MyHeritage.

In the short-term, MyHeritage will continue to operate the two sites FamilyLink.com and WorldVitalRecords.com, with the intention of achieving full integration within MyHeritage in 2012.

USA, Provo, UT & UK, London & Israel, Tel Aviv

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