Geneology website MyHeritage.com has acquired Bliscy.pl from Wirtualna Polska S.A.
The move follows the company’s acquisition of several other leading family networks in 2010, including Polish site MoiKrewni.pl and its parent network OSN GmbH. Merging Bliscy.pl with MyHeritage.pl, the Polish website of MyHeritage.com, unites Poland’s competing family history sites.
The merger adds more than half a million Bliscy.pl users to the global MyHeritage.com network, resulting in a user base of more than 2.6 million Polish users.
“Having established ourselves as the leading international destination for families to connect to their past and to one another – acquiring Bliscy.pl is a natural step that enriches our global family network” said Gilad Japhet, founder and CEO of MyHeritage.com. “Our service and flagship Smart Matching™ technology enjoy a network effect, providing more value as more people use them. For this reason, this acquisition delivers great value both to the Bliscy.pl users and to the users of MyHeritage.com. Our international network of users consists of millions of families with roots in Poland, who will now find it even easier to connect to long-lost relatives and discover more about their unique family histories”.
The acquisition of Bliscy.pl marks the third major acquisition by MyHeritage.com within the last 18 months, following the acquisition of European family network OSN GmbH and its network of 10 family sites including verwandt.de, moikrewni.pl and verwant.nl, and Dutch Family Network ZOOOF. By merging the family networks into one international platform, MyHeritage.com is building a worldwide Family Graph that has grown to more than 18 million family trees and 760 million profiles.
Poland, Warsaw & UK, London & Israel, Tel Aviv
- Geneology website business MyHeritage.com has acquired OSN Group Posted on February 3, 2010