Berkery Noyes releases third quarter 2011 M&A Update for the Media & Marketing Industry

Berkery Noyes has released its Third Quarter 2011 Mergers and Acquisitions Update for the Media & Marketing Services Industry.

The report analyses merger and acquisition activity in the sector across the three-month period and compares it with similar activity for the six previous quarters.

Overall, the report showed third quarter transaction volume in the Media & Marketing Services Industry increased 14 percent over the previous period, a partial recovery from the second quarter’s 24 percent decline. Transaction value, however, fell 23 percent in the third quarter, sliding from $13.5 billion to $10.4 billion.

Enterprise value multiples have been rising on a yearly basis according to Berkery Noyes research. Third quarter transactions in the Media & Marketing space commanded a median EBITDA multiple of 14.5, a 58 percent increase over the previous quarter, and a revenue multiple of 2.2, which continues to be the highest revenue multiple in the last seven quarters.

Publicis Groupe SA announced the most acquisitions in the Media & Marketing sector, with a total of 17 transactions year-to-date according to the report. The firm’s most recent purchases include Schwartz Communications, Inc., one of the largest independent public relations agencies in the U.S., and DPZ, one of Brazil’s leading advertising agencies.

“Interestingly, DPZ was Publicis Groupe’s third acquisition this year in Brazil,” said Berkery Noyes Managing Director Evan Klein. “As one of the top ten ad markets in the world, I have to think Brazil will continue to garner interest from advertising agencies in the near term.”

Third Quarter Key Highlights

  • The most active acquirer through Q3 2011 was Publicis Groupe SA with 17 acquisitions, including the acquisitions of Schwartz Communications, Inc., and DPZ during Q3 2011. Publicis Groupe SA also became majority stakeholder in Big Fuel Communications, LLC, and Spillmann/Felser/ Leo Burnett.
  • The largest Q3 2011 transaction was Bloomberg L.P.’s acquisition of BNA, Inc. for $963 million.
  • There were 124 financially sponsored transactions in the 1st 3 Quarters of 2011, with an aggregate value of $8.74 billion, representing 12 percent of the total volume and 24 percent of the total value, respectively.

A copy of the Third Quarter 2011 Media & Marketing Services Industry M&A Update is available here.

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