IAC’s Match.com invests in Chinese matchmaking site Zhenai

Match.com, an operating business of IAC, has acquired a 20% interest in Zhenai, a provider of online matchmaking services in China. Terms of the deal were not disclosed.

Launched in 2005 by Dr. Song Li, Zhenai provides integrated Internet and telephone matchmaking services to China’s rapidly growing single population who are looking for long-term relationships.  Zhenai has established a large and growing user base of over 30 million registered members that have the ability to create their own personal profiles, search or browse for member profiles, and communicate with members through the Zhenai.com website.  Most distinctly, Zhenai commands especially high subscription rates due to subscribers’ access to over 1000 professional matchmakers at Zhenai’s call centers who are available to provide subscribers with advice and consultation throughout the dating process.

“Given the rapid growth in China’s online personals market, we felt that Zhenai was the best opportunity for Match.com to further expand our global footprint by partnering with a local market leader,” said Greg Blatt, IAC, CEO. “With a strong management team led by Founder, Chairman, and CEO Dr. Song Li, we believe that Zhenai will continue to flourish as the Chinese online personals market expands and we are excited for the many opportunities that this investment brings.”

“We are thrilled to have the global leader in online dating join us as a strategic investor,” said Zhenai founder and CEO Dr. Li. “We look forward to leveraging their vast knowledge in this arena to continue to innovate and develop new services to meet the growing demand for online personals in China.”

Cowen Latitude acted as the exclusive financial advisor to Zhenai on the transaction.

USA, New York, NY & China

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