All Web Leads, an online sales lead generation company supplying the US insurance industry, has acquired InsuranceLeads.com, a provider of online leads to insurance agents, brokers and carriers. To finance the acquisition All Web Leads has teamed with Great Hill Partners, a Boston-based private equity firm with over $2.5 billion under management, who have made a majority investment in the combined entity. All Web Leads’ current executive team will lead the combined company, which will continue to be based in Austin, Texas. Morgan Keegan served as an advisor to All Web Leads, Inc for the transaction. Financial terms of the transaction were not disclosed.
“We are very excited to welcome the InsuranceLeads.com team to the All Web Leads family,” said Bill Daniel, CEO of All Web Leads, Inc. “This acquisition will create tremendous additional value for the insurance agents, brokers and carriers that purchase Internet leads by more closely matching their business needs and those of online consumers.”
“All Web Leads has built an impressive, data-driven online marketing business focused on the insurance sector,” said Michael Kumin of Great Hill Partners. “We are pleased to partner with Bill and the team at
USA, Austin, TX