Outdoor Channel Holdings Acquires MyOutdoorTV.com

Outdoor Channel Holdings has acquired MyOutdoorTV.com, an online provider of hunting, fishing and shooting content. The site, which has a dedicated library of more than 300 television shows and 8,400 online videos on the outdoor lifestyle, will join Outdoor Channel’s digital network of web sites, including OutdoorChannel.com, Downrange.tv, Cascity.com, Lake-link.com and OutdoorChannelOutfitters.com, to create one of the top online networks for outdoor enthusiasts. Terms of the transaction were not disclosed.

Launched in 2006, MyOutdoorTV.com offers a variety of long form programming in the hunting, shooting, fishing and conservation categories produced by legendary outdoor personalities, such as Bill Dance. It also features short form content, including more than 400 “how to” and gear reviews along with educational and wildlife refuge videos through its partnership with the U.S. Fish and Wildlife Service and over 35 state agencies. MyOutdoorTV has included Ford, Sprint, Cabela’s, Evinrude, U.S. Army, and Arctic Cat among its advertisers. In 2009, its top performing year, MyOutdoorTV garnered a total of 1.4 million unique visits and 7.7 million page views.

“MyOutdoorTV is a well-recognized player in the digital outdoor space, and as a leading multiplatform provider of content for outdoor enthusiasts, adding MyOutdoorTV to Outdoor Channel’s portfolio aggressively expands our digital footprint while also strengthening our online content library,” said Tom Hornish, Chief Operating Officer, Outdoor Channel. “This acquisition combines two powerful outdoor content sites and continues our strategy of maximizing the ongoing appeal of the Outdoor Channel brand, celebrity power and our high quality cross platform programming for our viewers, producers and advertisers.”

OutdoorChannel.com serves as the anchor property in Outdoor Channel’s digital network – a digital network that, according to comScore, attracted a total of 13 million unique visits, 73 million page views and 21 million visitors in 2010. In December 2010, Outdoor Channel’s digital network ranked among the top 8 percent of all properties and web sites in comScore’s sports category.

Chris Moise, former Founder and CEO and Dave Barton, Director of Programming at MyOutdoorTV have been working with the Outdoor Channel’s digital team to aid with content acquisition and online partnerships.  They will now be heavily focused on continuing the growth of MyOutdoorTV.

USA, Temecula, CA

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