Dentsu Network West has acquired Firstborn, a leading New York-based digital creative agency specializing in design, development, production and digital strategy for top US national and global brands and advertising agencies. Firstborn develops multi-platform user experiences that extend across all media platforms, including web, mobile, broadcast and digital out-of-home. Firstborn will become a wholly owned subsidiary of Dentsu Network West.
“Firstborn’s digital creativity and technology expertise will accelerate our ability to offer the most innovative and forward-thinking solutions to our clients,” said Tim Andree, CEO, Dentsu Network West and Executive Officer at Dentsu Inc. “We are building a real network with the client at the center, comprised of the most respected and innovative companies in their arenas. This acquisition supports this mission, and our efforts to place digital at the heart of our growth strategy.”
Firstborn was founded in 1997, growing steadily into a current team of 65 employees made up of designers, producers, technologists and strategists. The company will continue to operate under the leadership of Founder & CEO, Michael Ferdman; President, Dan LaCivita; and Chief Creative Officer, Joon Yong Park.
“For the past 14 years, Firstborn has always been about two things – the work and the people that create the work. The opportunity to align with Dentsu will give Firstborn’s work, and its people, a dominant global platform on which to drive innovation and effect measurable change in this industry,” remarked Michael Ferdman, CEO of Firstborn. “For years, Firstborn has had a lot of outside interest, but it wasn’t until now that a partnership made sense for both parties. Timing is always crucial, and finding a partner with a history of respecting its agencies’ individual cultures made this deal a no-brainer. I am excited for Firstborn’s next chapter; and in the meantime, we will continue to focus on doing what has always worked for us – letting the consistency and the quality of our work do the talking.”
USA, New York, NY
- Dentsu Group acquires Innovation Interactive Posted onJanuary 26, 2010