Dentsu Group acquires Innovation Interactive

The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact or visit our website
FDN Database Reference:  F231109-309
Acquirer:  Dentsu Holdings USA
ACQ Web:
Address: Holding company in USA
32 Avenue of the Americas, 16th Floor, New York, NY 10013, U.S.A.
TEL: (1-212)829-5170
Head Office: Japan, Tokyo
Region:  Asia
Acquirers Location:  USA, New York, NY
Region:  North America
Description:  Dentsu Holdings USA, Inc. (DHUSA) is a wholly-owned subsidiary of Dentsu Inc., the world’s largest single agency brand and the fifth largest agency holding company.  Headquartered in Tokyo, Dentsu serves over 4,000 clients from offices in Japan and throughout Asia, Europe and the Americas.  DHUSA operates in the U.S., Canada, Brazil, Argentina, the U.K., Belgium, Germany and Italy.  Its advertising agencies include Dentsu America, Inc., Dentsu Canada Inc., ATTIK U.S., ATTIK LTD. (UK) and mcgarrybowen.
Category:  Marketing, Advertising, Agency
Contact 1:  Tatsuyoshi Takashima, Dentsu President & CEO
Contact 2:  Tim Andree, President & CEO of Dentsu Holdings USA, Inc. and an Executive Officer of Dentsu Inc.  
Vendor:  Innovation Interactive
Vendor Web:
Location:  USA, New York, NY
Region:  North America 
Description:  Innovation Interactive, founded in 2002, is a 300-person digital marketing services company headquartered in New York with offices in the U.S., Europe and Asia. Its three operating units are 360i, a digital marketing agency: SearchIgnite, a provider of paid search management technology; and Netmining, an audience optimization platform. The company currently manages over $400 million of digital media annually for a client roster that includes NBC Universal, MTV Networks, Reckitt Benckiser, Office Depot, JCPenney and E*TRADE.
Category: Marketing, Advertising, Agency
Contact 1:  Will Margiloff, co-CEO
Contact 2:  Bryan Wiener, co-CEO 
Aprox. Value:  Undisclosed
Details:  Dentsu Holdings USA, Inc., a subsidiary of Dentsu Inc., has acquired Innovation Interactive LLC, a provider of global services and technology for search marketing, social media and audience targeting. Innovation Interactive will become a wholly-owned subsidiary of Dentsu Holdings USA. According to the company announcement, a result of the acquisition they will be able to bring enhanced integrated marketing solutions to its clients. Innovation Interactive’s clients will now have the benefit of Dentsu’s extensive global resources, and it will become a wholly-owned subsidiary of Dentsu Holdings USA.
Link: Company Announcement


Financial advisor to Innovation Interactive – GCA Savvian
1330 Avenue of the Americas
28th Floor, New York, NY 10019
United States of America
T: +1 (212) 999-7090

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: