Federated Media has acquired Foodbuzz, an online food community that, according to Federated Media, is the fastest growing in its space.
Foodbuzz has more than 4,400 independent food bloggers reaching more than 14 million unique users per month. Combined with Federated Media’s premier food sites, including Serious Eats and Bakerella, the new offering will give marketers increased opportunities to engage with audiences sharing recipes and recommendations.
Federated Media’s purchase of Foodbuzz comes on the heels of three other significant transactions: the acquisition of BigTent, the leading community platform for local groups, especially groups of parents; the acquisition of semantic-search technology from TextDigger; and a partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.
USA, San Francisco, CA
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