Apple is acquiring the personalised talk-radio app Swell, adding to its existing iTunes radio music streaming service and Podcast app. The story was broken on Monday by Re/Code. According to Re/Code the The deal is worth around $30 million.
Swell is a product out of Concept.io, a startup founded back in 2012 in Mountain View and led by CEO and co-founder G.D. “Ram” Ramkumar. Swell had raised $7.2 million from investors including DFJ, Google Ventures and InterWest Partners.
For now the Swell app and the Swell.am websites just display a “Thank you” message. No mention is made of the Apple acquisition, nor if the service will be switched back on.
USA, Cupertino, CA & Mountain View, CA
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