Brand experience company Freeman has acquired digital technology company Info Salons, a leading provider of registration and attendee database management solutions. The terms of the transaction were not disclosed.
With the acquisition, Freeman will benefit from Info Salons’ nearly 30 years of experience in the industry and its event technology solutions which aim to improve online and on-site registration processes and unlock attendee data and sales leads for show organizers. Going forward, Info Salons applications and tools will be fully integrated into the digital solutions offered by Freeman.
Richard Maranville, chief digital officer at Freeman, said, “We’re always looking for ways to simplify the event and show planning processes for our clients; and investing in leading digital technologies enables us to provide the robust capabilities show organizers need to thrive in the ever-evolving events industry. With the integration of Info Salons’ digital tools into our event management offerings, we’ll be better equipped to help our clients get the most out of their attendee data.”
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