The dotdigital Group, the provider of intuitive software as a service (“SaaS”) and managed services to digital marketing professionals, has acquired Comapi, a business focused on the omni-channel messaging and cloud communication market.
Dotdigital will pay £11 million in cash plus a potential further £1.2 million in share options subject to performance targets over a 2 year post-acquisition period and remaining with the business.
Headquartered in Cheltenham with approximately 30 employees, Comapi has built a scalable software platform that allows businesses to communicate with their consumers across multiple conversational messaging channels including the growing market for live chat.
Comapi had revenues of £7.8 million which are primarily recurring and EBITDA of £1.2 million for the year ended December 2016. Revenues for Comapi in the current financial year are growing at approximately 15% based on their SAAS business model. The board expect there to be opportunities to further expand revenues once the integrations have been completed. Comapi has just completed a £2.7million R&D programme and on completion of the transaction will have a positive net asset position. The two subsidiaries combined are currently cash breakeven after spending roughly £1.0 million on R&D in the current year.
dotDigital Chief Executive Officer, Milan Patel, commented, “By adding Comapi to our business, dotdigital is executing on its vision to be an omni-channel marketing automation platform. Comapi has built an impressive platform that, integrated with our software, will allow our customers access to the next generation of consumer engagement marketing technology aiding retention and boosting our competitive advantage in securing new customers”.
UK, London & Cheltenham