Media and technology business BroadbandTV (BBTV) has acquired kids content producer and publisher YoBoHo. The terms of the deal were not disclosed.
YoBoHo owns and operates HooplaKidz, one of the largest YouTube Kids and Family networks, as well as 27 other channels. The company has a video library of over 8,000 videos mainly produced by the company. The vast majority of its content is original Intellectual Property. All 55 YoBoHo employees will join BBTV. RTL Group, the European entertainment network, provided funding for BroadbandTV’s acquisition of YoBoHo.
“We’re very pleased to conclude the acquisition of a top player in the kids space at a time when the kids content vertical is experiencing burgeoning growth,” said Shahrzad Rafati, BroadbandTV Founder and CEO. “BroadbandTV is also making a multi-million dollar investment in YoBoHo to further expand its library of original content, broaden its international footprint, and further diversify its revenue streams.”
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