Information Resources, Inc. (IRI) has acquired Datasea, a Chinese analytic services and market research company with deep knowledge and expertise in the retail and consumer packaged goods industries.
“We are building a Chinese company powered by the latest global insights, analytics and technology and bringing the latest tools and technology to this market,” said Andrew Appel, president and chief executive officer, IRI. The agreement represents the most recent execution of IRI’s strategic commitment to dramatically increase our geographic footprint to meet the global market research needs of our clients. It also complements other facets of IRI’s strategic direction, including expanding our data assets and leveraging this data with advanced analytics, plus consumer and shopper marketing services that enable our clients to achieve sustained levels of more rapid growth. We look forward to integrating IRI and Datasea’s strengths to bring enhanced offerings to our clients.”
In 2013, IRI completed the acquisition of Aztec, a provider of market measurement and related services in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the U.K. It also acquired FreshLook Marketing, which offers data and consulting services to the fresh food industry, in 2013.
Founded in 1996, Datasea clients include consumer packaged goods manufacturers and retailers, as well as companies in related industries, such as quick service restaurants and cosmetics. It maintains offices in Beijing, Shanghai, Guangzhou and Jinan, supported by a nationwide service network.
USA, Chicago, IL & China, Beijing