Market Track acquires New Momentum

MarketTrackMarket Track, a provider of advertising, promotional, and pricing intelligence solutions in North America, has acquired New Momentum (NewMo). The terms of the deal were not disclosed.

newmoBased in the San Francisco Bay area, NewMo provides online brand protection and eCommerce price monitoring services to many of the world’s most respected brands.

Commenting on the NewMo acquisition, Paul Salay, Market Track’s President, said, “NewMo has developed a proven expertise in helping companies reduce online fraud and protect their valuable brand equity. The unique combination of the two companies’ technology platforms coupled with NewMo’s unique, data-driven solutions will enable us to offer enhanced services to our clients through industry-leading innovation and thought leadership in this ever-changing digital landscape. The NewMo acquisition is just one of many investments Market Track is making to support our clients’ evolving needs across pricing optimization, competitive intelligence and assortment planning.”

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