Social media monitoring business Brandwatch acquires PeerIndex

Social media monitoring business Brandwatch, which raised $22 million in May this year, has acquired PeerIndex, a London-based company providing social media analytics based on footprints from use of major social media services. The terms of the deal were not disclosed. According to TechCrunch, it was done mostly for shares in Brandwatch, with some cash.

PeerIndex was founded in 2010 by Azeem Azhar. The company has raised a total of £5 million.

Writing in the Brandwatch blog, Giles Palmer, CEO of Brandwatch said:

“Until now, however, it has not been a very deep tool for understanding audiences – the people who create, read and share content. As we thought about this and started to piece together our ideas for how we could develop data and systems that would bring this fascinating information to light, I happened to be speaking at an event with Azeem Azhar.

As we talked, I became acutely aware that PeerIndex were years ahead of us in their understanding and technology for influencer analytics and mapping.

I thought that if we could add their technology and know-how into Brandwatch, we’d be able to create something that doesn’t exist in the market today.”

brandwatch

UK, London

 

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