21st Century Fox to Acquire true[X]

21CF21st Century Fox is to acquire true[X] media, a video advertising company that specializes in consumer engagement and on-demand marketing campaigns. The terms of the deal were not disclosed.

true[x] mediaFounded in 2007, with headquarters in Los Angeles and New York, and offices in Chicago, San Francisco, Atlanta, and Detroit, true[x] offers online publishers and advertisers a marketing platform for premium content in digital and on-demand environments. The Company’s client list includes Microsoft, Visa, Apple, Disney, Coca-Cola, Kia, Kraft, Macys, Nestle, and Procter & Gamble. Following the acquisition, true[X] will remain a stand-alone business.

“The connections between brands and consumers have continued to evolve within digital video environments, and true[x] is at the center of this vital area of innovation,” said James Murdoch, Co-COO of 21st Century Fox. “We’re thrilled at the opportunity to have true[x]’s talented team work with us as we set out together to create new experiences in what we believe is a very exciting time in digital video.”

USA, New York, NY

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