TripAdvisor has acquired key technology and staff from CruiseWise, Inc. the former online cruise booking agency. The team and non-transactional functionality will be integrated into Cruise Critic, a TripAdvisor brand. The terms of the deal were not disclosed.
“The cruise industry continues to grow in popularity and we are delighted to be able to further strengthen our Cruise Critic business with this move,” said Steve Kaufer , co-founder and CEO TripAdvisor, Inc. “By integrating key elements of CruiseWise and the in-depth knowledge behind it, we will enhance our ability to help travelers find their perfect cruise at a price that suits them with seamless links to our booking partners.”
Cruise Critic is published by The Independent Traveler, Inc., which was acquired as a subsidiary of TripAdvisor, Inc. in 2007.
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