TripAdvisor acquires EveryTrail

TripAdvisor, an operating company of Expedia, has acquired EveryTrail. EveryTrail has developed a GPS-enabled publishing platform to create outdoor tours and city guides for mobile devices. Terms of the acquisition were not disclosed.

“Every day, more people are opting to use mobile apps as a way of consuming travel information,” said Adam Medros, vice president of global product for TripAdvisor. “EveryTrail bolsters our continued commitment to grow TripAdvisor’s mobile offering, and enable travelers to access walking tours, city guides and hiking trails directly from their smartphones.”

“Like TripAdvisor, EveryTrail is possible because of a global community of travelers who share their stories every day,” said Joost Schreve, CEO of EveryTrail.  “The mobile platform that we provide lets travelers turn these stories into highly engaging mobile travel guides that help other travelers enjoy their trips even more. We are delighted to join TripAdvisor in this exciting new phase that will give us the ability to bring our tours and guides to TripAdvisor’s 40 million travelers all over the world.”

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