ePublishing has acquired B2B Audience Network. A business-to–business advertising network, B2B Audience reaches more than 300 online publications for clients including UBM, Cygnus, and GIE.
Andy Kowl, founder of B2B Audience Network, will be joining ePublishing as Senior Vice President of Publishing Strategy.
“We have always focused on maximizing publishers’ revenue by increasing reader engagement and enabling them to monetize it at every level,” said Thomas Chaffee , CEO of ePublishing. “Adding another contextual revenue opportunity for the hundreds of B2B titles powered by our EPS benefits both our clients and their customers.” In 2012, ePublishing acquired Ellington CMS and Marketplace software and 330 news websites from The World Company.
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