Complex Media has acquired Sole Collector expanding the company’s network of owned and operated sites. Sole Collector’s GM Steve Mullholand , along with his 10-person team, will join Complex Media. Terms of the deal were not disclosed.
Sole Collector was founded 10 years ago by Steve Mullholand, and is based in Portland, Oregon. The site has 4.4 million unique monthly visitors and an online sneaker forum, with over 385,000 members. Sole Collector offers a sneaker database with over 15,000 listings, each quarter publishes Sole Collector print magazine and each month publishes Sole magazine on iPad.
“We’re thrilled to acquire Sole Collector and to bring on its talented team. They’ve created a uniquely successful destination for sneaker-obsessed males – some of the most discerning lifestyle consumers anywhere,” said Rich Antoniello , CEO of Complex Media. “With its authentic voice, enormous and constantly updated database, and loyal and engaged users, Sole Collector is exactly the kind of property we’re looking to add to our expanding collective of sites that define and influence youth culture. This is just the beginning of our aggressive and strategic expansion plan for 2013.”
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