Advertising technology company AdVantage Networks has acquired Travora Media, a travel and lifestyle media company. Terms of the deal were not disclosed.
Headquartered in New York City. Travora is the second largest travel information network with hundreds of travel publishers delivering desktop and mobile solutions that attract 30 million unique visitors while generating 1.3 billion monthly mobile page views. Travora offers exclusive publisher solutions across all stages of the travel lifecycle and represents leading travel brands, including Fodor’s, Viator, and Vayama. Travora delivers turnkey revenue solutions for travel publishers and total access to a travel and lifestyle audience across local, social, and mobile platforms for brands. Travora was previously a portfolio company of StarVest Partners, Rho Capital Partners, and Village Ventures.
Note AdVantage Networks is a wholly owned subsidiary of JMG Exploration. JMG Exploration is soon to be renamed MediaShift.
USA, Glendale, CA & New York, NY
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