Match Marketing Group, a Canadian shopper marketing agency, has acquired Norwalk, CT-based Marketing Drive, along with its digital subsidiary, WELD media. The agencies are owned by Chicago-based River North Group and specialise in retail, digital, shopper marketing and consumer promotion services.
This is Match’s fifth acquisition this year. This summer, Match acquired three marketing promotion and brand engagement agencies – Action Marketing Group, OSL Marketing Group and Ignite Activation. The addition of Marketing Drive’s offices in Norwalk, Boston, Chicago, New York and Bentonville will build upon Match’s existing office in Boulder and help establish a strong U.S. footprint for the company.
“Our goal is to quickly become the top, full service shopper marketing agency in North America,” said Brett Farren, Match Marketing Group president and CEO. “Bringing a top ten U.S. shopper marketing and digital agency into the fold provides us with a strong platform in place to pursue new opportunities, new clients and added market success.”
Canada, Toronto & Norwalk, CT