InMobi acquires Overlay Media

inmobiIndependent mobile advertising network InMobi has acquired Overlay Media. Terms of the deal were not disclosed.

Overlay Media is a developer of mobile data analytics based technologies. The company’s flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation.

Naveen Tewari, Founder and CEO at InMobi said, “We are excited to add amazing talent to InMobi. This overlaylogoacquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”

The Overlay Media team will be based from the InMobi London EMEA HQ.

Singapore & UK, London

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