QVC acquires Oodle

QVC‘s wholly owned subsidiary California Voices is to acquire the assets of Oodle, Inc., the social commerce company that runs the Oodle Marketplace application on Facebook. The acquisition is expected to close by December 31, 2012. Terms of the deal were not disclosed. Oodle has raised $23 million in funding.

“The QVC shopping experience is fundamentally social in nature,” said Claire Watts, QVC U.S. CEO.  “With this acquisition, we can fuel our evolving social commerce experience.  Oodle brings a great team that shares our values and passion for creating a rich customer experience.”

See, CEO and co-founder of Oodle, Craig Donato’s blog announcement here.

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