MediaMath, a digital media-buying platform, has acquired mobile and video in-game ad platform Tap.Me. The terms of the deal were not disclosed. Tap.Me had raised in excess of $4M from investors including: Hyde Park Venture Partners, I2A Fund, Hyde Park Angels and Great Oaks Venture Capital.
“As marketers are increasingly turning their focus to mobile and video, Tap.Me has built technology that makes it easy for marketers to deliver their message in these environments,” said Joe Zawadzki, MediaMath CEO. “By adding their technology and brilliant engineering team, we’re building a better platform that gives advertisers the ability to buy across all digital marketing channels from one single platform.”
Tap.Me CEO Matt Spiegel joins MediaMath’s executive team as SVP and GM of Open, MediaMath’s business and technology environment for digital interoperability, and will oversee MediaMath’s operations in the Mid-West region. The entire Tap.Me team will join MediaMath.
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