NewsCred, the content marketing and syndication platform, has acquired Daylife, a producer of cloud-publishing tools. NewsCred will continue to invest in, support and enhance the current Daylife cloud publishing products under the NewsCred brand. Terms of the deal were not disclosed.
Shafqat Islam, Chief Executive Office of NewsCred said, “Daylife has long been a pioneer and has led the market with their innovative tools. Their customers rave about the quality of their technology products, and the resulting gains in engagement and operating efficiencies. They were early innovators in the content technology space, so it’s exciting that we can join forces and cement NewsCred’s place as the leading content marketing and syndication platform. The combination of our licensed content, with Daylife’s cutting-edge tools, enables us to provide even more value to existing clients as they engage and grow their audiences with unique, fully-integrated, on-demand content experiences. We are also excited to deepen our relationship with Getty Images through this acquisition.
All Daylife employees are expected to transfer to NewsCred.
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