HotelTonight acquires PrimaTable; Brings on All-Star Team to Drive Product Strategy

HotelTonight, the last-minute hotel booking app, has made its first acquisition. It has acquired San Francisco-based restaurant reservation start-up PrimaTable. Launched in December 2010, HotelTonight has so far raised $35.7 million. The terms of the acquisition were not disclosed.

PrimaTable has built a sophisticated platform to help restaurants optimise revenue and better manage their scarce table resources. HotelTonight will be incorporating this platform into its own yield management system, presently targeted at top quality hotels.

Jamie Davidson, Co-Founder and CEO of PrimaTable, will join HotelTonight as Vice President of Product. Colin Zima, Co-Founder of PrimaTable, will join as Data Scientist.

Sam Shank, Co-Founder and CEO, HotelTonight said, “We’re thrilled to be working with the PrimaTable team to continue to make booking a hotel room at the last-minute a seamless and magical process for consumers, and a windfall for hotels. When we look to acquire companies we look first and foremost at the talent. It’s clear that we struck gold with the PrimaTable team — not only are they brilliant, they also have more experience solving these problems than practically anyone else in the world.”

USA, San Francisco, CA

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