Shutterfly acquires Penguin Digital

Online photo services company Shutterfly has acquired Penguin Digital, a mobile application developer that provides consumers with a way to create, share and purchase photo merchandise directly from their mobile devices.

Penguin Digital launched an iPhone app in January 2012 called Mobile Photo Factory or MoPho for short (www.mophoapp.com), which allows anyone to easily create physical prints and photo based merchandise such as iPhone & iPad cases, mugs, key chains, apparel, canvas prints and more. The MoPho application will be rebranded and updated over the next few months and will add to Shutterfly’s mobile offerings, which include the popular Shutterfly iPhone and iPad apps and the soon to be released Treat birthday card app. Terms of the deal were not disclosed.

Penguin Digital founders Reuven Moskowitz and Josh Friedman, along with the rest of the Penguin Digital team, will be establishing Shutterfly’s new technology centre in New York City.

“The acquisition of Penguin Digital supports our mobile strategy aimed at giving consumers better ways to engage with their photos and personalize products on the go,” said Jeffrey Housenbold, president and CEO of Shutterfly. “We believe it’s important to give consumers the choice and convenience of transforming their memories into high quality products and gifts from their PC, tablet and mobile phone. Our recent strategic acquisitions of Nexo, TinyPrints, Photoccino and now Penguin Digital combined with our continued investment in organic growth and innovation further enables us to fulfill our vision of making the world a better place by helping people share life’s joy.”

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