DiMi Telematics International, a cloud-based, M2M communications solutions provider, has acquired mobile app provider Green Genie.
Available for the iPhone, iPod Touch and iPad, Green Genie is an app that provides its users with a collection of green projects and resources, making it a comprehensive guide to sustainable living. It provides a breakdown of certified green products and technologies, glossary of green terms, collection of essential reading, links to the best green web sites and organisations, and links to various carbon footprint calculators. Users can also submit their own ideas, projects and resources. As of June 1, 2012, Green Genie had nearly 14,000 active app subscribers.
“In addition to providing DiMi with a new high margin revenue stream, Green Genie provides us with a powerful marketing platform that we can now leverage to aid our Company in achieving our underpinning mission: to reduce the collective carbon footprints of consumers, commercial businesses, government agencies and industrial enterprises on a worldwide basis,” stated Barry Tenzer, President and CEO of DiMi. “More specifically, Green Genie will allow us to take an innovative, fresh and responsible approach to building awareness of the DiMi brand and to ultimately promote our cloud-based M2M solution to prospective customers around the world.”
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