Lockerz Acquires Fashion Sharing Site Chick Approved

Social commerce business Lockerz has acquired Chick Approved, an online fashion community enabling users to share and receive instant feedback on personal style. The acquisition includes a partnership with YouTube star Megan Parken (MeganHeartsMakeup). Ms. Parken will join the recently-launched Lockerz Style Council, as well as its new “Tastemakers” community, in which Lockerz members engage with image collections from their favorite actors, musicians and stylists.

“Acquiring Chick Approved and working with one of YouTube’s biggest stars is a great way for Lockerz to continue to build its fashion experience for members,” said Kathy Savitt, founder and CEO of Lockerz. “Coming on the heels of our new Lockerz Tastemakers program, we’re giving members even more ways to get rewarded for doing what they love online.”

Launched just over a year ago, Chick Approved was founded by entrepreneurs Jeff Turnbull, Brett Miller and David Dripps. Together with Megan Parken, they grew their influence rapidly in content, fashion and beauty through Parken’s millions of YouTube fans.

The Lockerz Style Council provides insight on trends and merchandise assortments, as well as provides their own picks to Lockerz members through boutiques in the Lockerz store. In addition to Ms. Parken, Council members include Lockerz chief fashion editor Stacy Igel and various other fashion bloggers and stylists.

USA, Seattle, WA

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