ePrize, a digital engagement agency specialising in interactive mobile, social media, and web campaigns, has acquired Cellit, a Chicago-based mobile marketing agency.
Cellit’s expertise in mobile marketing and customer relationship management (CRM) solutions include short message services (SMS), mobile-optimized sites and mobile applications.
“Rapid consumer adoption of mobile technology is fundamentally changing how brands engage and inform the public about new products and services,” said Matt Wise, ePrize CEO. “MMA Global reported that 83 percent of mobile users take their phones with them everywhere; and CTIA reports that 74 million people in the U.S. have opted in to text messages from marketers. Brands with a mobile component in their campaign have a huge opportunity to capture consumers wherever they are and whenever they’re ready.”
In 2012, ePrize expects mobile revenue to triple as a result of the Cellit acquisition. Administering four-times more national promotions than any other company, ePrize forecasts that 80 percent of campaigns will incorporate a mobile component developed by ePrize by the end of 2012, growing from 20 percent in 2011.
This marks the second acquisition in six months for ePrize, after acquiring the customer relationship management division of Apollo Data Technologies in July 2011.
Through the acquisition, Cellit now is a division of ePrize named “Cellit: ePrize Mobile Solutions.” David Wachs, founder and president of Cellit, has joined the ePrize executive team as senior vice president of Mobile, and general manager of Cellit. Cellit offices and the company’s 16 employees will remain in Chicago, with plans to combine office space with ePrize’s Chicago team in the near future.
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