Adconion Media Group has acquired digital video advertising business smartclip. terms of the deal were not disclosed. Adconion will gain 118 employees in Europe and expand to 27 offices servicing clients throughout the UK, Germany, France, Spain, the Netherlands, Belgium, Italy and Portugal in Western Europe; Sweden, Norway, Denmark and Finland in Northern Europe; and Russia.
The acquisition will strengthen Adconion’s position in online video in its existing markets and accelerate the deployment of its digital distribution platform into the emerging markets of Eastern and Central Europe and into the segment of Connected TV. The smartclip business with its expertise in digital video advertising will complement Adconion’s existing product range. The proprietary in-stream video and Connected TV technology of smartclip will be integrated with the Adconion platform, which is already delivering targeted ads and content across display, email, social and both in-banner and in-stream video
Prior to this acquisition Adconion had a potential reach of 687m unique users monthly across its global platform or just over half the global online population. Now, with the inclusion of over 500 new publisher sites from the smartclip portfolio, this number will grow significantly as well as increase the Adconion global footprint to 17 countries worldwide.
Tyler Moebius, Adconion’s founder and CEO commented, “The addition of smartclip’s exclusive in-stream reach and Connected TV apps to our platform is an important development in growing the online video industry globally. We will now be providing advertisers an exclusive audience which they can reach in scale across in-banner, in-stream and Connected TV,” said
Matthias Quadflieg, Adconion’s chief operating officer international commented “We believe advertising will be the main monetisation vehicle for Connected TV programs and apps. The heritage of Adconion Media Group lies in maximising revenue for commercial partners through delivering the right audience, on the right platform, to the right brand, at the right time, at unprecedented scale.”
Adconion Media Group raises £21M to support acquisition plans and general operations Posted on May 12, 2011