Silverpop acquires location-based marketing platform PlacePunch

Silverpop, a provider of a scalable, integrated email marketing and marketing automation platform, today announced its acquisition of Atlanta-based PlacePunch, a location-based marketing platform. Terms of the deal were not disclosed.

PlacePunch makes it easy to engage customers via location check-ins incorporated into multi-channel campaigns. Its suite of marketing programs instantly works across all major location-based social networks such as Facebook, Foursquare and Twitter.

“Today, marketers must listen carefully to their customers and deliver the most relevant content at the moment they want it most,” said Bill Nussey, president and CEO of Silverpop. “Our acquisition of PlacePunch, a true pioneer in the location-based marketing space, provides a remarkably powerful opportunity for our customers to market to people who have clearly indicated an interest in their company and a desire to purchase its products or services.”

Co-founder Adam Steinberg will be joining Silverpop as Segment Marketing Director for Social Media. Co-founder Chris Glace will serve as a Product Innovation Architect after integrating PlacePunch into Silverpop Engage.

USA, Atlanta, GA

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