Ogilvy & Mather Russia to acquire digital agency Promo Interactive

Ogilvy & Mather Russia is to acquire Promo Digital LLC, trading as Promo Interactive, formerly a part of the Next Media Group, subject to regulatory approvals.

The proposed acquisition will significantly strengthen Ogilvy’s digital offering to its clients. Promo Interactive is one of Russia’s leading digital agencies with a team of 53 employees and prestigious clients such as MTS, LG and Gazprom. The agency has a history of heavily investing in R&D, placing it in a position to offer clients state-of-the-art digital solutions in multi-media, mobile and infotainment.

Following completion, Promo Interactive and OgilvyInteractive will have a combined 71 employees, offering a broad scope of digital services.

Tatiana Azarova, OgilvyInteractive/OgilvyOne’s Managing Director said: “The addition of Promo Interactive will greatly enhance our digital offer. Evgeny and I have already discovered many opportunities to offer our clients solutions that will enhance the efficiency of digital channels. Together we will have the team to make digital work much more productively to deliver the results that clients now need.”

In commenting on the proposed acquisition, Miles Young, Global CEO of Ogilvy & Mather said, “We very much see Russia as a priority market in the context of our BRIC strategy. In this respect, digital is particularly important for our clients who are seeking to grow in Russia. Promo Interactive is quite simply the best independent company in the market, it’s one that we’ve been following for a long time and it will significantly enhance our ability to create end-to-end programs in the Russian Federation.”

Russia, Moscow

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