Penton Media has acquired Nine Lives Media and its online destinations: MSPmentor, Talkin’ Cloud and The VAR Guy. Nine Lives will become a business unit of Penton’s Technology Group, joining Windows IT Pro, SQL Server Magazine, SharePoint Pro, DevPro, Cloud IT Pro, Mobile DevPro, Connected Planet and System iNetwork. Terms were not disclosed.
“While Penton’s Technology Group is largely focused on providing content to IT professionals and developers, Nine Lives focuses on the IT channel, a strategic audience that’s shaping rapidly growing markets like IT services, managed services and cloud computing,” said Sharon Rowlands, CEO of Penton Media.
Nine Lives Media was founded in 2008 by CEO Amy Katz, and Executive VP/Editorial Director Joe Panettieri. Katz and Panettieri join Penton, effective immediately. The unit will report to Peg Miller, Penton’s Technology Group market leader.
“Nine Lives is the perfect complement to our leading IT and developer brands, enabling us to provide both business and technology acumen to the entire technology ecosystem of IT professionals and developers, channel providers, and independent software vendors and hardware vendors. We’ve already seen strong growth in the IT channel with adoption of our newly launched Penton Marketing Services — helping them to run their businesses more effectively,” said Miller.
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