Penton acquires EyeTraffic Media

B2B media company Penton has completed its first marketing services acquisition with the purchase of EyeTraffic Media, an online marketing firm.  Terms were not disclosed.

Sharon Rowlands, CEO of Penton, said, “Our senior team has felt for some time that a marketing services offering – including online lead generation for our clients – was a critical component of our growth agenda. EyeTraffic forms the cornerstone of such an offering.  We intend to roll out these services to our more than 20,000 marketing clients and to our five million subscribers, many of whom are small- and medium-sized businesses that are thirsting for online marketing solutions.”

EyeTraffic, founded in 2004 and based in Washington, D.C., has a blue chip roster of clients including DuPont, Mazda and Georgetown University.  The company experienced record growth in 2010 and has recently opened new offices in Arlington, Virginia.

Mr. Assimakopoulos will join Penton as a vice president of digital media services and report to Kim Paulsen, senior vice president marketing services and member of the Penton Executive Committee.  “I am so pleased to have George and the EyeTraffic team join Penton,” Ms. Paulsen noted.  “Our customers are seeking guidance in the new, complicated world of online marketing.  We are excited to have EyeTraffic’s expertise, coupled with our deep market knowledge, to bring to our customers and subscribers across Penton’s multiple vertical markets.”

USA, New York, NY