CNN has acquired technology company Zite, a news app for the iPad that gives users a personalised magazine-like experience. Zite is being added to CNN’s portfolio of digital products as a separate, stand-alone business.
CEO Mark Johnson will continue to run Zite’s day-to-day operations out of headquarters in San Francisco and will report to KC Estenson. Founder Ali Davar will stay on board as Executive Director. Mike Klass will continue to lead Zite’s technology R&D as CTO. Zite will be a wholly owned subsidiary of CNN.
“Zite represents the next generation of content discovery and personalised publishing and CNN wants to help lead in that space,” said KC Estenson, general manager of CNN Digital. “We think we can advance the industry in a meaningful way that helps content creators grow their businesses while growing the distribution of a product that people already love. Zite’s technology can also be used to help CNN’s Websites and apps serve more personalised content, making our current digital services even better.”
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