Move, Inc., an online real estate firm, has acquired SocialBios, a social search platform. SocialBios allows individuals and companies to create one social hub for their online profiles through interactive ‘About Us’ pages that simplify the discovery of shared connections on Facebook, LinkedIn, Twitter, Foursquare and Google without sacrificing their privacy. Terms of the deal were not disclosed.
“Real estate is inherently a social business. Today’s search experience is highly interactive and instant with the explosion of mobile in real estate. We’re uniquely positioned to lead our industry and connect people naturally through their social graph,” said Scott Boecker, chief product officer at Move, Inc. “This acquisition brings a new element of discovery and creativity to our online real estate marketplace as we evolve our web, mobile and social search experiences.”
As part of the acquisition, SocialBios founder Ernie Graham and co-founders Ira McMahon and Andrew Van Tassel have joined the product development team at Move, Inc. Graham, who will head up Move’s social product strategy and development team, will work with the Move’s franchise and broker customers to develop social graphing strategies that help them facilitate more connections between their agents and brokers with consumers.
The SocialBios office and team of social experts will be based in Denver, Colorado. The SocialBios website, products and brand will remain in production and available to real estate professionals.
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