Yell to acquire multi-store ecommerce business Znode

Yell Group plc has agreed to acquire privately-owned multi-store ecommerce business Znode.

Znode’s technology will serve as Yell’s ecommerce platform, an important element of Yell’s new strategy to connect small businesses with consumers on a local level.  Znode will be incorporated into Yell Group as part of its new consumer division, Yell Connect.

Znode was founded in 2007 in Columbus, Ohio, and will continue operations there, serving as the development base for Yell’s ecommerce capabilities. Znode founders Vish Vishwanathan and David Chu will serve as Executive Vice President & General Manager – Yell Connect, and Senior Vice President of Technology – Yell Connect.

Mike Pocock, Chief Executive Officer of Yell Group said: “The Znode team and their innovative technology provide Yell with a platform for our digital business and enable us to provide ecommerce solutions to small businesses, connecting them more efficiently with their local consumers.  Their talented workforce and technological capabilities are a great addition to Yell as we move forward into new digital marketplace opportunities.”

Znode’s platform enables businesses to significantly expand their online footprint using innovative multi-store and online franchising strategies. Znode supports customers across a broad range of industries from technology hardware manufacturing to online payment processing.

Yell will offer these digital services to its current base of 1.3 million small and medium enterprise customers globally, using its 6,400 strong sales force, as well as to new customers looking for scalable cloud-based online stores.

UK, Reading, Berkshire & USA, Columbus, Ohio

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